How To Get Over Information Overload – Today

Today I have the pleasure of answering another reader’s email. Here is what the young gentleman said:Info Overload

“I get so distracted by all the bloggers, opportunities and feel like Im spinning around in circles.”

He went on to explain that he had found an opportunity to join a mastermind group for $300 per month that looked promising. He added that the $300 a month would be a strain on his finances. This is a fine, upstanding, intelligent young man. Whether you’re a man or woman trying to do business on the internet, I bet you can relate to his frustration.

Let’s see if we can help him get on an even keel.

What’s the situation?

He feels like he’s spinning around in circles…that is probably more literal than he would like to admit. I know it was for me. The reason is because so many people are offering him good advice.

There’s good and bad advice all over the internet, so let’s just give these bloggers and opportunities credit for being good ideas/advice. The problem is that there’s just too much of a good thing.

Information is wonderful, and ice cream is wonderful. But too much ice cream will give you a belly ache. Too much information will make you delirious. It will sabotage your talents and abilities.

Each of us is allotted 168 hours per week, and we should hold our working time down to 50 or less. That means we need to be efficient in using our time.

what’s the answer?

Limited time forces our lives to revolve around choices. We can’t do everything, so we need to pare things down to bite-sized chunks. But how?

Let’s look at the signs in the picture above again.

Imagine this: You’ve have plenty of time and have decided to go to the beach. You are dressed for the occasion and arrive at the main intersection, at the edge of town, where you see this sign. You have eight good beaches and a computer place to choose from. What do you do?

Info OverloadYou got it; you pick one. Why do you pick only one? Uh-huh, because your body can only go to one place at a time. The selection process may be challenging, but once you decide, you are liberated. You now have a clear destination. At that point, all you have to do is take the steps to get to that destination.

Let’s review the process and apply

You have a goal, to go to the beach. That understanding allowed you rule out anything on the list that wouldn’t get you into the surf. Scratch Shaggy’s. Computer stuff and people are good, but they won’t get you to the beach.

Now, there are eight beaches on the list, some far away and some not so far. Some will require a boat, or an airplane, that we don’t have, so they must get scratched.

As you continue the process, you determine that you have more time than money, so you rule out Miami, at 623 miles, leaving you to choose between Port Eads, Louisiana and Destin, Florida. Now you have to weigh the pros and cons of the two. You decide that when you think the beach, you think of places like Florida more so than Louisiana. You don’t want to risk disappointment, so you pick Destin.

Before you make the appropriate turn, you review and realize that you can get there and back on one tank of gas. It’s a popular place and you have socializing on your mind; besides that, you’ve heard that they never run out of shrimp and crabs for supper. If you’ll be happy with that, you head out to Destin. You have fun in the sun, get wet and well fed. When you return, your gas tank is almost empty, but you didn’t break the bank.

application to the internet

Know what you want to accomplish…write down your goal.

Determine the steps you must take and determine that you can afford the tools and information you will have to buy in order to make that dream come true.

Eliminate any opportunity or advice that you don’t have confidence in to lead you to your destination. CAUTION: Don’t throw the baby out with the bathwater…don’t unsubscribe from lists that may be helpful in the future, just don’t let those offers distract you…FOCUS on your goal. You’ll go where you look.

(I am on lots of email lists that I never read from. They are good, but now is not their time. I have them for the future.)

Select and follow ONE mentor whom you can trust. This is a starting point and will bring clarity. If you don’t have anyone to choose from, here are some suggestions:

Michael Hyatt – Michael has one of the top blogs on the internet. He knows how to build a base of operations, or platform, and how to attract an audience. He is a good teacher and generous in his offers, both free and paid.  www.michaelhyatt.com

Dan Miller – Dan is a master at creating products that provide great value to customers and generous profits for the seller. Dan takes a “whole person” approach and is also an honest salesman and marketing expert. Dan is also a great teacher and generous in his offerings. For me, Dan is the man! www.48days.com

Joanne Miller is Dan’s wife. Joanne is a woman’s woman. She helps women with challenges that revolve around home-making and child rearing. She and Dan also work together on projects to help couples get more joy out of being couples and families. The Millers are very candid and generous in sharing the struggles and solutions they have experienced during their 48 year marriage. www.joannefmiller.com

Ken Davis – Ken’s specialty is the crafting of effective messages and public speaking. He is an expert, with over 40 years experience. Ken is also a comedian who believes in living life to its fullest. Almost anytime Ken speaks, he’ll make you laugh. www.kendavis.com

Terry Hadaway – Terry is a wonderful gentleman who specializes in creating and teaching how to create online courses. He is also a coach. Terry’s talents go way beyond my experience with him. He is also a very reputable man whom I recommend. www.mythinkingbox.com

Pat Flynn – Pat is a fine and astute young man who has studied under Dan Miller. Pat is also a master at creating products and marketing them on the internet. The good part is that he also teaches what he has learned, which is sure to shorten anyone’s learning curve. www.smartpassiveincome.com

Holly Sherer – Holly is a very conscientious young lady who teaches how to really live now, rather than wait for retirement. She delves into a lot of good, sound personal development subjects on her website. www.kairosive.net

Deby Dearman – Deby is a dear woman who was a singer, until she lost her voice. She didn’t quit. Now she’s an artist. Her story and example are very inspiring examples of resilience. www.cometothequiet.com

Please note that I have no financial arrangements with any of these people. I am not on any of their payrolls. They are just all good people whom I have followed, or am following.

Because of live events, I have met and built some rapport with all of the above, except for Michael Hyatt and Pat Flynn. As you check out their websites, observe the examples they set, you will soon see that there are no sleazy salespeople or charlatans on that list. Just good people who will challenge you and help you grow.

Me – don’t forget me! I will admit that you will learn more from most of the people on the list above, but no one else delivers with my personality but me…and although I am not cheap, I may be less expensive. www.bobsleadership.com

After you get your situation under control by following only one mentor, you can then begin to slowly follow others who offer what you need, and who resonate with you. As you investigate, you will find that some mentors speak to your main effort, while others offer valuable information that plays a supporting role for you. Put each in his or her proper place, as their offerings relate to the accomplishment of your goals. Always focus on your goal, and treating people right.

be stingy, sort of

Money doesn’t grow on trees, but it does “grow” in your mind. The trick is you that have to pick it, by getting the valuable information in your mind into the market where people can buy it.

As you go through that process, you will have to spend some money. You may need to buy some software, equipment, technical services, online courses, live events, etc. Evaluate each expenditure carefully before you spend. If the money is not there, you will have to save it, or increase your income to acquire it. If push comes to shove, do what I’ve done; cut lawns or clean or paint houses.

I suggest that you select your first mentor, sample his or her free stuff and see if it delivers real value for you. If so, and you trust that person, limit your initial spending to his or her “entry level” products and services.

The ones who do have good value to offer will usually have an entry level type of product to teach you something that you need to know. Try that first. Take it in steps and make the teacher prove him or herself before you spend big bucks with them.

Once you know you’ll get fair and honest value, you can buy from them with confidence and no stress. You can then repeat that process to include other mentors, as your control of your situation becomes stable and your budget allows.

I highly recommend that you start a special savings account for the purpose of investing in yourself, so that when a good course, coach, live event or tool comes your way, you will be able to afford it.

summary

For the distraught young man who emailed me, I suggested that he be deliberate and discerning in limiting himself to one mentor to begin with, and get good at what that mentor can teach him. I also recommended that he spend carefully, and not strain the budget or break the bank on one offer that he is not sure of.

Anytime you spend money for something that is going to solve all your problems, you are probably throwing money down the rat hole. I say that because no one course, live event, mastermind or other tool is going to solve all of everyone’s problems. Probably not even all of anyone’s problems.

I recommended that he focus on product development first. Anyone can create an Ebook, or an audio or video product of high value information in a week or two. (Hint: If there’s competition that mean there’s a market for your idea. If the field is wide open, there probably is no market.)

When that is completed, then focus on marketing the product. No one makes any money until the goods are sold.

Once he has his marketing plan outlined, he may then need to spend some of that first $300 for some technical help to get a website put together. (Hint: Michael Hyatt offers a tutorial to help anyone set up a website in 20 minutes.)

When I finish the Ebook I am working on now, I will market it by asking most of the people in the list of mentors above to review it, and if they agree that it is valuable to their audience, I will ask them to promote it to their people, in return for an affiliate commission on any that their people buy. I am creating a great, high value product, and I’ll make them an offer they can’t refuse. 🙂

Discussion Questions: What did you think of this post? Was it helpful and worth your time? How could I have made it better for you? What was your best takeaway? What did you like the least?

What topics would you like to see me write about in the future?

Thank you for your input. It will help me make this site be what you need it to be.

4 thoughts on “How To Get Over Information Overload – Today”

  1. Thank you, Bob, for the generous mention. I love the part about “no sleazy sales people or charlatans.” 😉 The internet, like the real world, is filled with people who are just out to make a buck. Fortunately, they’re easy to recognize. I’m a big believer that I must get value from someone’s free content before I’ll spend money with them. I’m honored and humbled to make that list.

    When I saw the title of this post in my inbox this morning I cringed. I have a similar title on next month’s editorial calendar, scheduled to be the next post I write. I thought, ‘should I even read this?’ We have a tendency to mirror what we read and hear. But like you said, “no one else delivers with my personality but me.” I looked back at my notes and it’s completely different, so stay tuned.

    Another informative and detailed post. Nice work! And for the record, I’d pick Maui. 🙂

    1. Thank you for the kind comment, Holly.

      No need to cringe, Holly. While there could be some overlap, your audience and mine are not the same. Even where there is overlap, by next month, a reminder will be in order. Also as you noted, different personalities resonate with different people. If we just serve those who relate to us, we have more than enough to do!

      I’ll be looking forward to your post. It’s sure to be wonderful.

  2. Bob – thanks for the shoutout. I’m honored to be included. Great post on a very critical issue for all of us. I allow 2 hours a day for reading and gathering information. Usually that’s about 1 hour of reading a great book and 1 hour reading blogs or catching up on email. That’s it. I just don’t plan for hours and hours of online reading even if I know there’s great content out there. Too much reading online is like just inhaling. Eventually you’ll turn blue and pass out. There has to be a balanced amount on exhaling. So in this case that would mean gathering information – and then doing something.

    1. I wouldn’t have thought of not including you, Dan. You are so helpful to so many people; It will do my readers good to meet you.

      Thanks for that instructional tidbit, Dan, and the practical explanation/application. I hope my readers take it to heart and don’t turn blue!

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